1873Steinhäuser presents Lasa's marble at the Universal Expo in Vienna
Financial difficulties pushed Peter Lenz to wind up the company with Carl Steinhäuser in 1869. Johannes, son of Carl Steinhauser, was soon in charge of the "Marmorwerke Laas”.
He is credited with bringing fame to the natural Lasa stone. It had already been presented in 1867 at the "Marmorata" in Rome, a famous market that supplied most of the local artists. The climax of Johannes Steinhäuser’s promotional activities was, however, the marble supply for the 1873 Universal Expo in Vienna. Thus the label "Laaser Marmor” was introduced for all the varieties of Vinschgau marble distributed by Steinhäuser as owner of "Marmorwerke Laas”.